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The Works
From trends and tips to strategy and execution - we cover it all A to Z


Marketing Your Small Business During National Small Business Week (and Beyond!)
Tips on how to make the most of National Small Business Week 2025 with smart marketing moves that build connection and boost your brand.

Marisa
3 days ago6 min read


Marketing Like a 4-Year Old: What My Daughter Taught Me About Engaging Customers
Marketing is just grown-up show & tell. Get excited, tell your story, and make people care—just like a 4-year-old with a purple camera!

Marisa
Apr 93 min read


Marketing is Like Packing for a Family Trip: What Spring Break Can Teach Us About An Effective Marketing Strategy
Marketing is like packing for a trip—plan ahead, stay flexible, and focus on what matters. Learn how to streamline your strategy!

Marisa
Apr 16 min read


7 Reasons Hiring a Marketing Strategist is a Smart Investment for Your Small Business
Running a small business means lots of juggling. Hiring a marketing strategist can help you attract, engage and convert your customers.

Marisa
Mar 204 min read


AI Can Supercharge Your Marketing—But Here’s the Catch
Artificial Intelligence isn't just a buzzword - it's a game -changer that can boost your marketing, if you use it wisely!

Marisa
Mar 32 min read


Trendsetting 2025: 6 Marketing Moves That'll Make You the Talk of the Town
The marketing landscape has been evolving rapidly and 2025 is no different. Here are the top 6 marketing trends I'll be watching out for.

Marisa
Feb 263 min read
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